Case study · shop + blog

Au Bon Filon

A French mineral shop and its blog, designed together.

A PrestaShop shop of French minerals and a WordPress blog linked together: a collector sells his pieces and tells the story of his fairs and deposits.

  • PrestaShop
  • Panda theme
  • WordPress
  • Divi
  • Shop + blog
ClientFrench mineral collector
Passion30 years of collecting
SitesShop and blog
The context

One collector, two showcases.

Au Bon Filon offers a selection of 100% French minerals and pieces from the collection of its founder, a collector for 30 years with a degree in geology. It also offers appraisals, valuations and collection buyouts.

They needed a shop to sell the pieces and a blog to tell the story of the mineral fairs, deposits and digs, without one overshadowing the other.

Unique pieces

Each mineral has its origin, its photos and its story.

A varied audience

Enthusiasts, collectors and newcomers, with different expectations.

Two tools to connect

A shop and a blog that need to point to each other.

 

What was delivered

One shop, one blog, a single identity.

Two platforms, each chosen for its purpose, styled and linked together like a single site.

PrestaShop shop

Catalogue of minerals, personal collection, promotions and new arrivals, on the Panda theme.

In the field

Sections dedicated to photos of deposits and video footage of digs.

WordPress blog

Divi child theme in the shop's colours, with Culture and Geology sections.

Blog linked to the shop

The PrestaWP extension links the articles to the shop's products.

Appraisals and contact

Requests for appraisals, valuations and collection buyouts via a form.

Customer account

Order history, newsletter and online payment.

The method

 

 

 

 

The technical overview

The tech stack

What keeps the shop running.

ShopPrestaShop · Panda
BlogWordPress · Divi
LinkPrestaWP
LanguageFrench

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